Friendly Neighborhood Spider-Man was a comic book series published by Marvel Comics. The title is derived from a trademark self-referential comment often made by Spider-Man (as in "just another service provided by your friendly neighborhood Spider-Man!"), ironic in that Spider-Man is often falsely considered by the general public to be a dangerous vigilante and/or a criminal, and to many his perceived reputation is anything but "friendly". The series began in October 2005 and was primarily written by Peter David. Friendly Neighborhood Spider-Man was canceled after issue #24, part 2 of J. Michael Straczynski and Joe Quesada's controversial "One More Day" storyline. Kurt Busiek has revealed that in 1995 he originally suggested "Friendly Neighborhood Spider-Man" as the title of the series which was eventually published as Untold Tales of Spider-Man. He believes that this choice of title contributed, at least in part, to the relative market failure of Untold Tales.